A FURTHER STRATEGIC STEP TOWARDS THE INTERNATIONAL EXPANSION OF THE PET CARE DIVISION
Livorno, September 11 2025 – Laviosa S.p.A. (“Laviosa” or the “Company”), a leading player in the extraction and transformation of bentonites into high value-added solutions for key sectors such as high-performance industrial applications, animal well-being, logistics and consumer goods, announces an important step in its international growth path with the opening of a new company in Germany, Laviosa Germany GmbH, focused on the production and distribution of cat litter for the German, Belgian, Dutch and Northern European markets.
A direct presence in one of Europe’s most dynamic markets represents a strategic investment for the Laviosa Group and for its Pet Care division, with the aim of consolidating the Company’s competitive position, strengthening its production capacity and ensuring an even more efficient service, closer to final customers.
The German subsidiary has been established with the goal of meeting the growing demand from large-scale retail, increasingly oriented towards high-performance and sustainable products. The flagship product will be naturally white clumping litter, which is currently in high demand not only in Germany, but globally. This type of litter is valued for its excellent clumping properties and high efficiency, which ensure easier management and longer product life. In addition, the distinctive white color makes it easier to identify possible changes in the cat’s urine color, thus also serving as a preventive tool for animal health.
Laviosa Germany GmbH is part of the international expansion plan of the Pet Care division, which is playing an increasingly central role in the Group’s development strategy. The company adopts an integrated production model that prioritizes the proximity between extraction sites and processing plants. In this framework, in addition to its production sites in Italy – with mines and a plant in Villaspeciosa, Sardinia – Laviosa operates in France with two plants in Étréchy and Cersay and an absorbent clay quarry, as well as a mine and a plant in Fatsa, on the Black Sea in Turkey.
Since 2024, Laviosa has also launched in Mantova an innovative project in collaboration with CAI – Consorzi Agrari d’Italia for the production of a clumping litter made from agricultural by-products, a natural and ecological solution that enhances the circular economy.
With this new opening and the ongoing initiatives, Laviosa confirms its industrial vision focused on innovation, sustainability and direct presence in strategic markets, strengthening its role as a leading player in the Pet Care sector at European and international level.
