Page 26 - Annual report 2020

Sostenibilità D’Impresa | Corporate Responsability
of memory from the pandemic we are facing rather than a photographic competition.
At the Foundation’s side, as always and more than ever, was the Municipality of Livorno that made an open space in the heart of the city available to us. In front of the Museums where the Amedeo Modigliani exhibition took place (Piazza Anita Garibaldi and Piazza del Luogo Pio), you could find the images of DESPITE the Covid-19 printed on massive photographic panels, and were successfully displayed until the end of November. At the same time, we set up a parallel exhibition of the contest photos (printed in fine art and framed) for the public of connoisseurs in the new Gallery of the Carlo Laviosa Foundation in Via della Posta.
We then wanted to greet the summer with a sign of hope and in spite the difficult organization caused by covid, we supported and promoted Corriprimavera, the national sporting event that took place in September 2020 where it attracted runners of all ages to Livorno.
The desire to share and the ability of innovation in cultural and communication languages has seen Laviosa Chimica Mineraria and the Foundation working together (December 2020 - February 2021) to create Laviosa WinWall. The project came about from the idea of using the images, previously taken by non-professional photographers inside the Laviosa plant during a workshop with Letizia Battaglia, to panel the surrounding wall that needed maintenance work. The installation, which was completed in March, created a wall of open windows onto the factory, with a photographic perimeter that makes the life of the company “transparent” and restores aesthetic appeal to a once degraded urban area. Laviosa WinWall symbolically knocks down the fence of the factory and, at a time when contacts
are sadly precluded, it virtually opens up the company to the outside world to provide insights into what happens inside to those who pass by Via Leonardo da Vinci, Livorno’s industrial area. Our hope is that the project will produce many imitations since we believe that the constant dialogue between business, culture and territory is a fruitful basis for a better life.
The thought of the future, how life, work, relationships and exchanges will re-start in a world turned upside down by the pandemic has led the Carlo Laviosa Foundation to choose the title We’ll be travelling again: work in tourism between tradition and new forms of hospitality for the 4th edition of the contest Photography and the world of work (March 23 - May 16, 2021). The competition engages photographers on the theme of tourism and the usual activities of hospitality and innovative businesses, like from art tourism to green tourism, and to all non-conformist offers of travel and hospitality. The focus of the contest is on a field that, for completeness and variety of proposals, defines our cultural identity, on an industry that is kept alive by millions of workers and thousands of companies now in serious crisis because of the pandemic. To the gaze of photographers, the Foundation asks for a proof of work in tourism, like a vision of our way of hosting and welcoming (what they like, a critical or ironic suggestion) and for a special focus on human capital that is essential to the immense productive resource of our country that is tourism.
The competition We’re going to travel again is done in collaboration with the Municipality of Livorno, which has always been a strong partner of the Foundation, and will end with an exhibition at Villa Mimbelli - Museo Giovanni Fattori from July 3rd to August 15th.
Further details and photos of all these initiatives can be found
on Laviosainforma (number 1/2021), in the Culture section of the online magazine edited by Carlo Laviosa Foundation.
In the meantime, the Foundation continues to keep a close eye on to the world of education, research and training by completing the upcoming opening to the public of the Selene Sarteschi Library, which is an extraordinary private collection of over 2,800 volumes of Italian literature with a very rich section dedicated to Dante and the Trecentisti. From 2021, the 700th anniversary of the Great Poet’s death, the library will offer valuable materials for in-depth study and cultural training to scholars and young researchers. Also linked to education and professional growth is the Foundation’s collaboration with the University of Pisa for the development of research projects (in 2021, with the Faculty of Letters and Philology and another with the Faculty of Medicine) as well as the planning, from September, of small exhibitions of promising but not well- known young photographers, to whom we will make the Gallery in Via della Posta available.
Last but not least, a great event symbolizing endurance, the will to restart, the hope for the future that has been leading the 2020/21 activity of Carlo Laviosa Foundation: Martin Parr’s exhibition Life’s a beach which, delayed for a long time due to covid, will open at Villa Mimbelli on September 20th.
SIMONA MANFREDINI
Membro del CdA
Member of the Board of Directors
Responsabile Organizzazione e Relazioni pubbliche FONDAZIONE CARLO LAVIOSA Head of Organization and Public Relations CARLO LAVIOSA FOUNDATION
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